I’m rebranding.

Turns out it’s what I do when I have a baby.

Makes sense really, what with all the life-changing thoughts and extra time on Mat Leave to stop and evaluate.

Ha! There is no extra time with a baby. But there is time away from the business. And that creates space, for new thoughts and old dreams to creep back in.

So, naturally, I’ve been going through the process I set all my clients through when we do a rebranding; identify your ideal client; get supper clear on how your business operates; reverse engineer your offerings; figure out how your values permiate through every facet of what you do. It’s not easy! And I’m realising there are things I want to refine if I want to make the experience of working with me as inspiring and uplifting as it can be.

So my top tip today is this: Put yourself through your own processes every once in a while.

What else can you do to ease your customer’s journey with you? Where can you smooth a corner? Where can you add delight? And remember to trace the journies of your staff and contractors too.

Share your experience in the comments below. I’d love to know what insights doing this has given you.